I recently needed to compile some industry figures and stats, so I grabbed my board and went surfing. My first wave is always to visit the blogs, however for data like ad spend and agency structures, I needed to catch another wave.
Below is a list of the sites I scoured, some reaching dead-end due a massive price tag for reports and some revealing great in-depth data.
- iMedia Connection: http://www.imediaconnection.com/index.asp - US site with great articles on digital and sectors and a UK section, very informative and interesting!
- http://www.imediaconnection.com/uk/ - see this one on the growth in online ad spend in the UK http://www.imediaconnection.com/content/17021.asp
- Adage: http://www.adage.com - go to data (but will you need a subscriber login eventually
- This is where you'll also find digital family trees
- M&M: http://www.mandmglobal.com/ - great insights and reports for international perspective with some UK-centric content
- http://www.mandmglobal.com/company-profiles/agency-networks - excellent agency profiles with key execs and contact details
- Check out their global agency map
- Campaign: http://www.Brandrepublic.com – UK equivalent of Adage, login required (although this is free)
- Emarketer: http://www.emarketer.com/ - great stats and trends, US centric but international info is there (some info is free and some needs to be purchased)
- IAB: http://www.Iabuk.net - membership required
- NMA: http://nma.co.uk – subscriber login required
- Great report on top media agencies: http://www.nmatop100.co.uk/Top100/top_media.aspx
- Adbrands: http://www.Adbrands.net - great overview of companies and their brands (free)
- Brad Insight: http://www.bradinsight.com/
- Access to ALF (the monthly printed advertiser and media contact book etc. (Note: reports need to be purchased)
- Hitwise: http://www.hitwise.com/datacenter/ Reports, stats etc e.g. on search, web 2.0 and trends
- Forrester: http://www.forrester.com - Reports etc, most to be purchased but lots available if you register for free
- Interactive marketing section: http://www.forrester.com/Research/Document/0,7211,40242,00.html
- Jupiter Research: http://www.jupiterresearch.com/bin/item.pl/home/ - apply for free guest access to Sample Reports and Analyst reports
I hope you've found this to be useful. Please feel free to add to this list by emailing me or leaving a comment below. Happy surfing!
