On hearing about Facebook fatigue, I admit to being somewhat less interested in Facebook thesedays. My primary annoyance being the Superwall posts which are a (futile?) attempt to see who accesses your profile by forwarding a useless picture of something (e.g. a puppy) to EVERYONE on their friends list. Now if this actually works, please let me know, as I haven't had the guts to spam my entire list of friends whilst admitting my curiousity at the same time.
While I am also relieved to be given cocktails and voted someone's top best friend, I just don't know where people find the time. Moving right along, I guess I'm not the only one. Check out this Anti-Facebook anthem:
On a more serious note, people are using the different applications to different degrees. Thanks to Daria Radota Rasmussen at Social Hallucinations and Greg Verdino for providing some insight into how people use Facebook.
"Enhanced Communication" is in the number one spot .... but guess what's in the number 2 spot? A: "Social Comparison". Tsk tsk. What does that say about society? Next is "Playing Social Games" and in 4th position, "Social Selection". What??? I'll be honest, I'm not quite sure what this means, but it reeks of my high school basketball field (playground) where we used to hang in school breaks. The sweat starts to break on my forehead...
But moving back to the implications for marketing (and wrapping up), although Einstein once said, “Not everything that can be counted counts, and not everything that counts can be counted.” I feel that insight like this is another feather in the web's measurability cap when data like this becomes available!
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